Game Changers

Client

ABN AMRO

Services

CampaignsEvents
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Game Changers: Individuals or innovations that change the game. Forever.

More than 300 million tennis balls are produced every year. An insane amount, of which almost nothing gets recycled. ABN AMRO stimulates the transition to a circular economy. So, this year, we have given old tennis balls a new purpose. We presented 4 new Game Changers at the World Tennis Tournament in Rotterdam: the Circular sneaker, a tennis racquet vibration dampener, a bluetooth speaker and a sustainable roof tile. All made from recycled tennis balls, and changing the game… forever. The next step? A Krajicek Playground made with recycled tennis balls.

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