#StationStories

Client

Shell

Services

Campaigns
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Every day, Shell welcome more than 25 million people worldwide to their gas stations.

To enhance brand preference and give Shell a more human face, we went out looking for stories: real, personal ones. After all, a filling station is never the final destination, it’s just a stop on a longer journey. We asked Shell’s customers to give us their personal, inspirational stories to provide the basis for a unique content platform: #StationStories.

In 18 months, a platform has been created with unique stories from the Netherlands (2x), the Philippines, Turkey, Luxembourg, China, the United Kingdom (3x), and Malaysia (3x). #StationStories continues to grow every day, and is a successful element in Shell’s broader marketing strategy.

Links

Read all of the stories for each country on these sites:

www.shell.nl/stationstories
www.shell.co.uk/stationstories
www.shell.com.my/stationstories

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